Once upon a time, there was an Australian owned company who gave away $4.7 million dollars in donations and sponsorships. That means they gave away over 30% of their income and 90% of their profit to some really important causes. Is this an Australian business to celebrate? Actually this company is now suffering. Their annual turnover has substantially decreased because Australians are not buying their products. Why? Well…let’s explore more.
This business is Dick Smith Foods and Dick is on his last attempt to encourage Australians to buy Australian made.
Here is a quote from Dick Smith’s website which I just had to share:
“It’s amazing – the Chinese see the benefits in feeding their families our magnificent Australian grown and produced food. They don’t want the Chinese stuff! Wouldn’t it be incredible if in future, to buy our Australian grown quality foods, we have to actually go to China and buy from a shop there, because our own shops are just selling the lowest price, lowest quality products from overseas. Even they know that our Aussie produce is better. We just need to tell Aussies we are being ripped off and we’re taking huge risks by eating poor quality imports”. Source: http://www.dicksmithfoods.com.au/media/press-releases/major-campaign-re-launch-10-new-products
Dick Smiths Online General Store is Now Open! This store allows us to explore the wonderful gourmet foods produced by small country towns and markets in Australia. So many choices of delicious treats that are a must in any kitchen and make great gifts too!
Below is an extract from a comment by Alan Moran of the Institute of Public Affairs taken from the Herald Sun (September 16, 2011)
Protecting industries and living standards. I like people to have freedom of choice, i.e. they can buy the cheap imported food that is lower quality, or they can pay a little extra for higher quality Australian grown products which not only support Australian farmers and country towns, but also support what we call “food security”, meaning that we can be self-sufficient in the eventuality that we find ourselves engaged in, for example, a war. But it also means that profits are staying here and we are looking after our “home team”.
I’m so proud of being an Australian and grateful for the opportunities my life here has given me. I’ve travelled the world and been to many third world countries. I’ve looked through the window of poverty but will never really know what it’s like. But what I do know is how lucky I am to live in this country. So I’m supporting Dick Smiths Foods. It makes me feel good buying local produce – and to me, it’s really meaningful.